Brand Identity & Logo Design Packages:

Brand identity costs vary depending on the scale and complexity of the project. While large agencies may charge tens of thousands of dollars for full-scale branding, not every business needs that level of investment. With over nine years of experience, I deliver agency-quality expertise through a personalized, cost‑efficient approach tailored to your goals.

Below, you’ll find three clear package options designed to meet common brand identity needs.

Basic Package

Basic (Logo) Package

A strong start for your brand. This package is perfect for startups or small businesses that need a professional, versatile logo to begin building recognition. The package delivers a custom-designed logo that aligns with your existing fonts, colors, and style to create a consistent and credible look.

  • A short questionnaire to outline your goals, audience, and style preferences. This must be completed before work begins.

  • 1 original logo concept with primary and secondary styles. Final files in essential formats (PNG, JPG, vector) with color and black & white versions.

  • A basic primary brand color palette with specifications for consistent use.

  • A simple 1-page document that shows your logo versions and color values.

  • Up to 2 rounds of revisions. I respond to questions or change requests within 48 hours and ask that clients do the same; if no reply is received within 48 hours, work proceeds based on the last approved version.

  • Final assets delivered within 1 week.

$650.00

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Standard Package

Standard Package

This package is designed for businesses that want professional visuals without the need for full agency engagement. It’s best suited for brands that need a consistent, professional identity across their main customer interactions, without every premium deliverable.

  • After completing a short brand questionnaire, we hold a 30–45 minute session to define your vision, goals, and audience.

  • Short explanation of why it was chosen and how it benefits your brand.

  • 2–3 custom logo concepts, including horizontal, vertical, and color variations.

  • Your signature logo color, a secondary palette, with 2–3 accent colors, and specs.

  • 2 suggested typefaces that coordinate with your new logo and send the right message.

  • Logo applied to one homepage section and one social post for real-world preview.

  • A multi-page document that details your visual identity

  • Up to 3 rounds of revisions. I respond to questions or change requests within 48 hours and ask that clients do the same; if no reply is received within 48 hours, work proceeds based on the last approved version.

  • Final assets delivered within 2 weeks.

$850.00

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Premium Package

☆ Premium Package ☆

The foundation of a professional brand. This package establishes a consistent presence for your business that is both refined and cohesive across all platforms, including your website, proposals, social media, and more. It includes complete brand assets with clear explanations for each major design choice, showing how every decision supports your brand’s goals and market position. The most popular option for growing successful businesses. 

  • A pre-worksheet and interview with you and any contributors to define your brand. We’ll explore your vision, goals, audience, how you want them to feel, your company’s personality, unique strengths, competition, and more. This lets us make a strategy so your new branding will be well-received by your audience. As you build and promote your business, you can use this clarity to shape what it should look and sound like.

  • Strategic taglines, headlines, or talking points are developed alongside each element of your brand identity. Each deliverable includes an optional short explanation of why it was chosen and how it benefits your brand (e.g., why a color conveys warmth or why a font fits your market)

  • 3–5 design options. Final files include every configuration you’ll need: horizontal, vertical, color, and black and white. Includes sketches and a separate slide to view the process of building the logo.

  • Your signature logo color, a secondary palette with a complete set of accent colors, and a complete range of specifications.

  • 3 suggested typefaces, coordinating with the new logo and brand. With examples of how to use them in layouts.

  • Complete set of slides with logos and the visual system tested on mockups: homepage sections, social posts, and branding (or substitute items that fit your business). Ready to present and show off your new brand.

  • Your complete multi-page document detailing your visual identity: logo, colors, fonts, imagery, and messaging rules. Delivered as a PNG and a slideshow for easy sharing. Ready to showcase the entirety of your brand. (20 - 30 pages)

  • Up to 4 rounds of revisions. I respond to questions or change requests within 48 hours and ask that clients do the same; if no reply is received within 48 hours, work proceeds based on the last approved version.

  • Final assets delivered within 3–4 weeks.

$1,000.00

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